The wine and weed industries shared a lot in common, except that until now, one operates in the open while the other operates behind the veil. With recreational marijuana now having legal backing, experts and thought leaders in the two industries are now building synergy through series of cannabis conventions so as to come up with more healthy pairings that could pass as “cannabis wine.”
Reports show that Medical marijuana has already been legalized in 33 states in the U.S. These include: Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Utah, Vermont, Washington, and West Virginia. This development has put to rest several myths surrounding the legality and usage of recreational marijuana. Now, it’s time for more explorations and innovations in the two industries. Wine and weed pairings can bring about thousands of dollars investment opportunities.
Exploring Opportunities through Collaborative Efforts
The new legal status of recreational and medical marijuana has brought about a new reality, and industry leaders and stakeholders are leaving no stone un-turned in the exploration of the similarities between wine and weed industries, as well as potential opportunities that could come up from collaborative efforts among various players in the value-chain. Hence, more and more Cannabis Conventions are springing up, with the sole purpose of finding common grounds between the two industries.
For instance, The Wine Industry Network (WIN) has announced that the 2019 Wine & Weed Symposium will be held on August 8 at the Hyatt Vineyard Creek in Santa Rosa, CA. The focus of the 2019 Wine & Weed Symposium is to bringing together wine & cannabis industry thought leaders & innovators from across the U.S. that are interested in exploring the collaborative & educational opportunities that exist between Wine & Weed. Of course, California has been known globally for being a powerful force in the wine scene for several decades. Likewise, the state has not been doing badly when it comes to production of high quality cannabis either. Hence, California remains one of the best places for collaborative discussions on wine & weed. This year’s event definitely holds a lot of promises.
Industry experts recognized the fact that both wine & weed are grown in the rural areas before they found their ways to the cities. Hence, there has been more emphasis on advancing agricultural process and improving quality of outputs. More also, since both wine and weed shared common consumers, and will, most likely, be overseen by the same government regulatory agencies, there is need for regular and continuous wine and cannabis convention to deliberate on issues regarding legal, financial, compliance, as well as distribution regulations. The synergy between the two industries can create new opportunities as players continued to achieve new feat with their collaborative efforts.
Collaboration for Improved Pairing and Healthy Uses
With the evolution of marijuana into the mainstream, consumers are already fantasizing about the different pairing and flavoring possibilities. Hence, there are more and more talks about cannabis wine now than ever before. But, leaders and innovators in both industries are more concern about safety and health implications of pairing to consumers. Of course, pairing of wine and weed is nothing new to many consumers, but the urge to give their taste buds some exciting experience with new and tasty cannabis wines from more innovative pairings have started to gain momentum.
The truth about the whole scenario is that there is really a true tasting experience to be had with marijuana. Hence, experts in both industries, as well as people who know the depths and ranges of wine tasting have started to look at how to create multiple tasting experience with marijuana, just as we already had with wines.
In reality, a lot of innovative ideas can be built around cannabis wine, including adding of premium flavors. It should, however, be noted that wine and weed pairing do not work equally for everyone. Thus, for the sake of health and safety, experts and stakeholders should recommend that those trying new pairings for the first time or revisiting it after a bad experience should start slow as they explore the different forms of these combinations with their taste buds. The issue of safety and health implications should always be of paramount consideration as explorations continue.
The Concluding Note
There is no doubt that an exciting future awaits consumers of wines and weeds. Of course, with the evolution of marijuana, and increasing collaborations of stakeholders in the wine and weed industries, it will not be wrong to say that interesting times lie ahead for stakeholders in both industries. The one-day Wine & Weed Symposium coming up in August, which is a gathering of wine and cannabis industry professionals and thought leaders, will further help to create the synergy needed to explore and expand emerging opportunities in both industries. Let’s keep our fingers crossed and watch events as they unfold prior to the symposium.